Creatives had platforms.
Brands had budgets.
Opportunity lives in the gap.
Existing platforms solved pieces of the puzzle. Spotlight is the only platform built to connect everything.
Platform
Portfolio
Discovery
Collaboration
Opportunities
InstagramLimited
BehanceLimited
LinkedInLimited
UpworkLimited
Transactional
SpotlightWhy a marketplace?
CREATORS
SPOTLIGHT
BRANDS &
SCOUTS
SCOUTS
Both sides already exist.
The challenge was creating a reason for them to meet.
GO-TO-MARKET STRATEGY
Start local.
Expand nationally.
PHASE 01
Creative
Communities
- Miami
- Los Angeles
- New York
- Atlanta
Acquire creators first.
Build supply.
Build supply.
PHASE 02
Talent Scouts
& Agencies
- Production companies
- Marketing agencies
- Talent managers
- Event producers
Create demand.
PHASE 03
Brand
Partnerships
- Canon
- Adobe
- Sony
- WeWork
Increase ecosystem value.
PHASE 04
Sponsored
Opportunities
- Featured projects
- Talent campaigns
- Brand activations
- Creator programs
Scale distribution.
The goal isn't to build another platform.
The goal is to build infrastructure
for creative opportunity.
Marketplace
Strategy
Strategy
Growth
Strategy
Strategy
Partnership
Strategy
Strategy
Monetization
Strategy
Strategy
